Every online business understands the importance of keeping in touch with its customers. This means everything — from reaching out to your customers, sending promotional messages, and getting feedback are all essential steps that you should keep in mind. This practice makes the online selling process flourish and have a loyal customer base.

SmartBiz by Amazon assists small business owners in reaching out to the customer and marketing their products. However, the pitch does not end there.

So how do you ensure that you're in touch with the SmartBiz app audience without being intrusive?

A WhatsApp Bot account!

When you build your online store, keep in mind to capture your customers’ attention by marketing on platforms they frequently use.

What is a WhatsApp bot account?

WhatsApp has introduced a business feature that allows companies to automate conversations with their customers using Artificial Intelligence (AI). WhatsApp has an overwhelming presence in India, with about 340 million active users. So why not utilize it to the max (keeping your business in mind) and sell your products?

Setting up a WhatsApp bot account allows you to send bulk messages to unlimited contacts. With this feature, you can also access contacts not listed in your phonebook using the available tools.

Why choose WhatsApp for communication?

Text messages have a 95% delivery rate, which means your customers might not even receive the important SMS you sent them. With WhatsApp, there is an assurance that your customers are aware of your message and will read it after you’re done setting up an online store. More than two-thirds of the 65+ audience also use WhatsApp; hence, you have a broader target audience.

According to statistics, 50% of customers want to communicate with businesses via WhatsApp, and 65% of online shoppers prefer to send their queries and complaints through WhatsApp.

Things to remember when setting up a WhatsApp bot

1. Tone and content: Remember that your messages will reach a broad audience; hence, decide on the tone and content you wish to put forward for the SmartBiz store.
2. Escalate the chat: Bots are not omniscient. It is best to escalate the chat to a live agent if the bot cannot resolve your customers' doubts.
3. Multipurpose: Don't restrict your bot to only solving queries. Enable features like live tracking, payment options, and product and company information.

Pros of setting up a WhatsApp bot account

Further, we'll go through all the benefits you will receive upon setting up a WhatsApp bot account for your business.

• 24/7 service: These bots are always ready to respond to queries even when you're asleep.
• Efficiency and reach: Efficiency and customers come together with a WhatsApp bot account. Bot messages increase your response up to 60%, offering customers quick solutions to their issues.
• Customer acceptance: If your business has a verified WhatsApp bot account for online selling, it makes your business more reliable to the customers.
• Save on costs: You won't have to worry about spending money on call centers and CRM systems.
• Safe: Messages on a WhatsApp bot account are end-to-end encrypted and hold a GDPR-compliant option.
• Personalized messages: Apart from the automated messages, you can also set up your bot to send personalized messages to your customers.

You're missing out on a lot if your business does not have a WhatsApp Bot account. Create a business account, and you're sure