Hi <Name>,

In this week’s edition of our newsletter, we’d like to highlight a new development in India’s retail and e-Commerce sector. Consumer is king, they say. It’s true: businesses are constantly developing to serve the needs and demands of their consumers, and it is no different in this sector as well. Our research suggests that a new breed of online shoppers have emerged, and they’re asking for more. Here’s our story on the latest retail channels, and the huge opportunity that it is paving for digital-first brands.

It goes without saying that digital first brands that are adopting these channels have a huge leverage over traditional ones. The rise of new retail channels, particularly video and social commerce, is further changing the way consumers shop and what they expect from brands. As a result, Digital First Brands are finding it increasingly rewarding to engage with consumers in these channels and offer them a seamless, omnichannel experience. The success of such brands will depend on how effectively they leverage these new retail channels and how they innovate on the digital front to offer a superior omnichannel experience.

Thanks,
Anil Kumar